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Comment RSSLamborghini set sales record despite decline in U.S.
January 13, 2009, 4:59 pm | Category: Automotive, Lamborghini, Technology | No Comment | 962 viewsTags: automobil, Lamborghini
The sales of Lamborghini in the United States fell in 2008, but the mark always had a world record year, said President Stephan Winkelmann.
We balanced sales in the Middle East, China and Southeast Asia with the fall in, of the United States it said.
Lamborghini sold 741 cars in the United States in 2008, bellow of 20.3 percent compared with 2007. In the whole world, it sold 2.430 cars in 2008, compared with 2.406 of 2007. The United States is the largest market of Lamborghini ‘of S, follow-up of Italy.
Winkelmann refused to envisage sales for 2009, but known as, will face us the reduction of sales everywhere in the world.
The capacity of Lamborghini ‘customers of S to buy its cars, which start to $200.000, was reduced by the deceleration of the economic activity, said Winkelmann.
Lamborghini will stick to its strategy to leave with at least a product per year, it said.
Lamborghini does not envisage any marketing crosses in 2009, it said. Lamborghini to continue below the line of publicity such as carrying potential customers to the racecourse to observe cars Lamborghini to carry out. It makes the any above the line of publicity, such as the copy or the advertisements of TV, indicated Winkelmann.
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